Funding in product management tools fell sharply in 2016, going from $169M to $67M in 2016. This fall was most pronounced in late stage investments.
The space’s largest round was Amplitude’s $15M series B round in June 2016, led by Battery Ventures, Benchmark Capital, Data Collective, Merus Capital and others. There were three acquisitions in 2016, while 2017 YTD has seen one.
Product feedback platforms was the most favoured business model, netting $53M in 2016, despite the sector’s overall investment decline. Of this, platform’s providing analytics and data inputs about the usage of software products and websites were the most favoured. This sub-sector also covers companies like Amplitude and Apptimize – who bagged some of the biggest rounds in the sector in this period.
There were a considerable number of seed stage investments, while early and later stage rounds were scanty. Y Combinator and 500 Startups were most active in seed rounds, while Index and Accel Partners made two and three investments respectively in later rounds.
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